lookat.me™ for brand management
Needing to protect and manage your suite of brand assets?
You have brand assets to protect. You understand the importance of managing and controlling who gets access to them. You also have work teams – in advertising, public relations, marketing, and corporate communications, all wanting to harness their energies on being creative, and to deliver a strong cohesive brand. But yet, in these times of lower budgets, and eroding market, there’s more creative pressure. Your team is being distracted from core tasks, value creation, and revenue generation. The Creative Producers, Planners & Account people trying to do their jobs – are all complaining about spending time on ‘non-creative’ things, like managing production schedules, and searching for information (videos, photos, and audio, media in scattered hard drives, file folders, CDs & endless tapes all over the place).
What would Leo do? Talk to me™!
But hold on, first thing first: Tell me about Leo, who is he?!
Leo Burnett – recognized as the greatest advertising innovator of his time, changed the face of advertisements to particularly suit the medium of the day: television. Remember the Jolly Giant or the Marlborough Man? Gone were the old verbose explanatory advertisements. Leo knew how business worked and is often quoted as saying, “What helps people, helps business”.
So, in terms of managing branding assets, what would Leo want? He’d want:
- His creative teams time focused on creating award winning work, not looking for media assets
- His account people having better insight into clients’ work
- To stop bottlenecks getting in the way of creative execution
- Scheduling & management of production processes automated
- An agency of creative expansion not creative struggle
Well, praise be! Tell me more…
To do this, we reckon Leo would say that he needed:
- Better processes including management of scheduling
- Better management of information and media assets so he could leverage the new technologies and channels, and be competitive
- Solutions for collaborative creation, access, visibility and final control of his derivative works
And finally... what would Leo do?!
We’re pretty certain that Leo would find his solution by:
- Meeting Leaders in Digital Asset Management and Creative Supply Chains for advertising
- Meeting consultants experienced in business process management for creative teams
- Seeking out people who “HELP HIS PEOPLE, HELP HIS BUSINESS”
And so: why me, for branding management? Consider the following equation:
Business Process Management (BPM) + DAM (Digital Asset Management) + Consultants =
The Media Equation collaborative solution
Find out how Media Equation can solve the media supply chain problems for your agency. Leo would. So did the clients in the following three case studies.
Case Studies
